“I partner with CEOs and boards to align strategy, structure, leadership, and operating discipline, so growth scales, execution becomes reliably predictable, and governance accelerates performance instead of slowing it down.”
Enterprise Value Creation
Organizational Design
Designing decision rights and accountability structures that increase velocity, reduce execution drag, and protect margins.
Impact:
Faster decisions.
Clear ownership.
Reduced execution drag.
Operational Rigor
Building operating systems that convert strategy into predictable revenue, margin stability, and delivery reliability.
Impact:
Predictable performance.
Fewer surprises.
Stronger operating leverage.
Leadership Alignment
Aligning executive teams on priorities, decision ownership, and performance metrics, thereby eliminating strategic drift.
Impact:
Unified leadership.
Clear trade-offs.
Sustainable enterprise value creation.
COMPETITIVE MOAT & MARKET SHARE
Measurable Business Impact
3x
75%
233%
85%
3×
Revenue Expansion
Retention
Strength
Network
Expansion
Capital Acceleration
Capacity
Scale
PROFITABLE
REVENUE GROWTH
CUSTOMER LIFETIME VALUE & RETENTION
COMPETITIVE MOAT & MARKET SHARE
CAPITAL & EXECUTION EFFICIENCY
ORGANIZATIONAL RESILIENCE & GOVERNANCE
3× Scale, 1.3× Resources
Scaled post-acquisition delivery capacity 3× with only 1.3× resource growth, generating 40% throughput efficiency gains.
4.4× Portfolio Expansion:
Expanded contract portfolio value 4.4× ($100K → $440K+) by shifting from SMB templates to enterprise-grade engagements
53% Faster Time-to-Productivity:
Reduced sales talent ramp time 53% (30 → 14 days), accelerating revenue activation in new markets by engineering a "one-stop" knowledge architecture.
75% Reduction in Dissatisfaction:
Reduced customer dissatisfaction from 12% to 3% through governance-led redesign.
20% to 95% On-Time Completion:
Improved on-time completion from 20% to 95% within two quarters, by institutionalising QA governance and capacity forecasting restoring pricing power and client trust.
Strategic Partner Repositioning:
Repositioned the firm from vendor to strategic partner through a “Memorable Service Plan,” securing renewals from previously at-risk accounts.
233% Network Expansion:
Scaled retail partner network
233% without proportional headcount growth through automation-enabled engagement design.
88.64% IKEA IWAY Compliance:
Achieved 88.64% IKEA IWAY compliance, securing top-tier global vendor status and ESG alignment.
Market Credibility
Standardized core functions to reverse contract losses and qualified the firm for high-stakes bidding, restoring market credibility.
85% Capital Acceleration:
Re-engineered national warranty workflows to compress settlement cycles 85% (152 → 15–20 days), optimizing ecosystem liquidity.
62% Contact Ratio Reduction:
Reduced overall contact ratio by 62%, freeing the workload equivalent of 7 FTE through IVR and Salesforce automation initiatives
<5% Scope-to-Delivery Variance:
Safeguarded enterprise margins during rapid growth by reducing estimation-to-delivery variance from 20% to <5%.
3× Capacity Scale:
Enabled 3× healthcare facility expansion (70 → 200 beds) while maintaining quality and throughput stability.
3,000+ Enterprise Policies:
Standardized 3,000+ enterprise policies to secure consecutive JCIA accreditations.
System-Driven Execution:
Transitioned execution from personality-driven to system-driven through integrated digital platforms like ClickUp, Salesforce, and SAP.
What leaders say
Stephen Diederichs
Founder and CTO - Studio137
Roshna brought together teams that had historically worked in isolation and created clear communication between engineering, business, and clients. She has a strong ability to distill complex demands into a clear mission, helping the team stay focused rather than reacting to constant change. By strengthening agile rhythms and priorities, she enabled a more effective and scalable way of working that improved delivery reliability and strengthened client trust.
Prashant Sharma
Head of Growth & Marketing - Springboard
"Roshna's ability to think from first principles and extensive documentation already place her in the top 1% of the people you will want to have when it comes to project management or streamlining processes. Process, first-principles thinking, documentation, ownership and accountability define Roshna."
Arindam Banerjee
VP Digital Transformation · Ather Energy
"Roshna was one of the first few members responsible for setting up the foundation of the Transformation team at Ather. Her strategic thinking and ability to analyze complex situations were instrumental in streamlining processes, implementing new systems, and solving complex business problems."
Nidhi Gupta
Director of Product · Springboard
"Roshna has a knack for building processes and bringing structure to teams and projects. She is fearless and doesn't shy away from asking tough questions and holding others accountable — while bringing a lot of positivity and high energy to the workplace."
Kurian Babykutty
CEO - 40 Parables
"Roshna brings a rare balance of strategic perspective, operational rigor, and people-centered leadership. She accomplished many outcomes I didn't necessarily ask for, because she already knew they were needed. If you're ever considering someone to come in and fundamentally scale operations while ensuring the foundations are intact, Roshna is a great asset to such a mindset, leadership, and organization."
Amir Hekmatpour
SVP Quality & IT · Oasis Hospital
Roshna became one of my go-to people for solving quality problems, driving automation, data, and cross-functional collaboration in a high-stakes hospital environment.”
Project Portfoli0
Strategic architectural shifts that convert structural complexity into predictable market leadership and enterprise value.
3x Scale
Network Expansion
Capital Acceleration
Global Operations Transformation
HealthTech Scale-up
Strategy
WARRANTY Cycle
Compression
Scaled post-acquisition delivery capacity 3x with only 1.3x resource growth, generating significant throughput efficiency gains.
Reduced customer dissatisfaction from 12% to 3% while enabling 3x network expansion through governance-led redesign.
Re-engineered national warranty workflows to compress settlement cycles by 85%, significantly optimizing ecosystem liquidity.